CASE STUDY: USTA North Carolina

USTA North Carolina

The Challenge:

USTA North Carolina’s mission is to promote and develop the game of tennis.  Part of that goal includes teaching proper sportsmanship among its junior players and their parents. In the past, they have used a variety of ways to educate kids and adults on what kind of behavior is expected on and off the court.  But they haven’t resonated.

The Solution:

Greenroom Communications worked with staff at USTA North Carolina to produce an entertaining video that sends home the message about sportsmanship.  Our crew spent two days at a regional tennis tournament interviewing players, parents, coaches and referees.

The Results:

The USTA Southern Region developed a new website to promote sportsmanship to all players.  It features the video as a fun, yet educational way to teach the lifelong lessons with tennis competition.