Lovely Candy Company – National Brand

The Challenge:

In the US, candy is a $32.8 Billion dollar industry.  However, the prevalence of confections made with unnatural products, high fructose corn syrup, food dyes and chemicals blanket the marketplace.  The Lovely Candy Company offers the conscious consumer a delicious, consciously crafted premium candy made with real fruit & ingredients and nothing artificial. How can Lovely Candy cut through all the “sweet” noise leading up to Halloween?

Lovely Candy Web Pic

The Solution:

Greenroom Communications worked with The Lovely Candy Company to create a funny, shareable video for Halloween that educates consumers about what ingredients are in most conventional candy compared to the healthier options The Lovely Candy Company offers.

The Results:

The video “Kids Get Tricked – Not A Treat” showed kids’ real reactions to what is in their candy released just in time to be top of mind for Halloween.  The video sparked conversation on Facebook and Twitter about candy ingredients, and was also featured on several parent blogs.

1 Comment

  1. Jenny Reel
    March 14, 2015

    Hello! I live in Wake Forest and I have a small Etsy shop with big potential, and I’m hoping you guys can help me harness it, or perhaps point me in the direction of someone who can help. I’m in a very transitional stage with the business. I sell–among other things–cloth diapers, in particular an old-fashioned cloth diaper (it looks basically like an overgrown dinner napkin). I mention the diapers first, because they are “big” in the small cloth diapering world right now, and I want to bring them to a wider audience in the coming months as my supply increases. I have just had to shut down my shop temporarily (last resort!) while I make the transition to getting the diapers professionally manufactured. I think one of the biggest things that needs to happen is to do some informational/instructional videos for youTube and for a new website which I hope to launch in a few months. It would be great to have videos up by this Fall, but if not, sometime next year. I’d like to talk more about the budget required for doing some simple, but high quality videos that highlight the advantages of the diaper, if that is a project you’d be interested in, or if you could point me towards someone who could help me with it.

    Thanks in advance!
    Jenny Reel
    DBA Sweet Iris

    Reply

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