What GoGo Squeez Can Teach Us About Crisis Management
I once helped manage social media for a company who had an issue with customers’ accounts being hacked. About a year after experiencing a terrible breach, they suspected customer information was compromised again. The company decided to quietly make all customers reset their password over a weekend without explanation, hoping no one would compare notes […]
Our Favorite High 5 Conference Takeaways
The high fives have been flowing around here! A majority of the Greenroom Communications team attended the third annual High Five Conference in Raleigh, NC, March 2-3, 2016. Hosted by the Triangle AMA, this conference had a combination of excellent keynote speakers and breakout sessions focused on bringing marketers and creatives together. We’ve attended other […]
5 People You Need in a Social Media War Room
What is a Social Media War Room and Why Would You Need One? We’re going to reveal our secret sauce for a great social media war room, but first: what is it? Think of your social media war room as your NASA Control Center to monitor all conversations about your brand in real-time. By assembling […]
29 Social Media Tips that Are Actually Helpful
By: Jen Layton, Social Media Manager So today is Leap Day, that extra special bit of time we get every four years. A lot of people get really excited coming up with ways to spend this extra day. Me? Well I’m more of a week-by-week planner, not a 365-days-a-year planner, so the 29th day of February […]
Greenroom Wins Multiple AVA Digital Awards
January 6, 2016 – AVA Digital Awards announced winners for the 2016 international awards competition. AVA Digital recognizes outstanding achievement by creative professionals involved in the concept, direction and production of media that is part of the evolution of digital communications. Work includes audio and video production, websites and social media that present interactive […]
How To Leverage So-Lo-Mo Marketing
O So-Lo-Mo Mio No, we’re not talking about the sun in your face (although, after shivering through the first cold snap of the season in an unheated office, a few more days of warm summer sunshine sounds pretty great right about now). Rather, we’re here to talk Social + Local + Mobile (“So-Lo-Mo”) marketing. It’s […]
The Do’s and Don’ts of Starting a New Job at an Agency
Oh hello! I didn’t see you there…let me introduce myself, my name is Jen Layton and I am the newest member of the Greenroom Communications team. I am very excited to be part of such an amazingly talented and delightfully hilarious team of people. I could go on and gush about them some more with […]
How Periscope Will Evolve Live TV
Since the launch of Periscope in March 2015, many television networks have stuck a proverbial toe in the water to gauge viewership and test execution: From early adopter, Jimmy Fallon, broadcasting his Tonight Show dress rehearsals on the now less popular Meerkat, to the 2015 MTV Video Music Awards touting exclusive red carpet footage and live performances. Still, […]
Hiring a small agency for BIG results
As a small boutique firm, Greenroom Communications has the unique ability to quickly adapt to the needs of our marketing clients. We follow our gut. We think outside the box. We’re not afraid to try guerrilla tactics to deliver the results your brand needs. We’re like your own little army of Olivia Popes. Our bull-pen […]