It’s a Cardinal Sin to use Stock Corporate Imagery on your Company’s Website and Social Media: Top 3 Reasons Why
Don’t get me wrong – there is some truly beautiful stock imagery sites out there. Sites such as unsplash.com and stocksnap.io now provide free or inexpensive access to a wide range of gorgeous photography from landscapes to architecture. However, when it comes to portraying the corporate experience, there is more than just the aesthetic appeal to […]
Using Humor in Healthcare Marketing – Case Study
When the office phone rings the voice on the other end of the line usually says, “Hi, we’re hoping you could help us market (fill in the blank product, brand, service). We’re looking for something a little… different.” And different is what we do. We want to create content that will make you feel something. […]
The Tilt-Shift Phenomenon
What separates production value from company to company is the ability to FOLLOW trends, and at the same time, stay above the CLUTTER of trends. You might know what looks good. But that’s not the same as being able to create good design or even guide someone to design good design. Recognizing good design is […]