EVERYTHING OLD IS NEW(S) AGAIN
This is a story that begins, “once upon a time.” But first, because this is a story about how the fundamentals of advertising and journalism are converging, here’s the lead: The old one-too-many model that is the foundation of both journalism and advertising is being eclipsed by a democratization of media, where communication now runs […]
Greenroom Takes Home 3 Addy Awards
February 25, 2016 – Greenroom Communications is thrilled to announce three new additions to the office from the 2016 American Advertising Awards. The American Advertising Awards, presented by the Triangle Advertising Federation, is the region’s primary competition for design and advertising. For our industry, it’s like the Oscars. Judges evaluate entries on all creative dimensions, […]
What a Soup Kitchen Taught Me About Running a Business
By Penn Holderness, Managing Partner It’s amazing what a couple hours away from work can do for your perspective. Six of us took the quick walk up the street in downtown Raleigh to The Shepherd’s Table, a soup kitchen that operates five days a week in the basement of a local church. We successfully served […]
Behind-the-Scenes Making of the “Merry Christmas from the Greenroom” Music Video
Hello, it’s the Greenroom Communications team here — yes we’re the people that work with that crazy Holderness family. But we don’t JUST work on Holderness Family videos — quite the opposite actually. Greenroom Communications is an award-winning video production and digital marketing agency that works with businesses of all kinds. We work to humanize […]
Save the Date…Christmas Jammy Jam
SAVE THE DATE: Friday, November 27th at 8 PM ET After days of cooking, stuffing your faces and shopping til you drop, put your feet up and enjoy Christmas Jammy Jam, the The Holderness Family on UP TV on Friday, November 27th at 8:00 PM ET. It’s the most wonderful time of the year, but […]
UNC REX Hospital & Greenroom Win Gold Award
We’re thrilled to announce that UNC Rex Hospital won the Gold Award at the 2015 eHealthcare Leadership Awards in Orlando, Florida for a project Greenroom produced with the Raleigh-based hospital. Winners were selected from nearly 1,000 entries from 240 healthcare organizations from around the country. UNC Rex Healthcare took home the Gold Award for Best […]
Read More
“THE “HOLDERNESS FAMILY” RETURN TO UP IN A FUN HALLOWEEN TREAT
“HAPPY HOLDERWEEN” AIRS EXCLUSIVELY ON UP TV FRIDAY, OCTOBER 23 AT 9 P.M. EST Family’s YouTube Parody Videos Seen By Over 50 Million People to Date ATLANTA – October 21, 2015 – Viral video stars The Holderness family – known for their hit musical parodies from “Xmas Jammies” and “All About that Baste” to the recent “Copter Mommy” – return to UP […]
Read More


