EVERYTHING OLD IS NEW(S) AGAIN
This is a story that begins, “once upon a time.” But first, because this is a story about how the fundamentals of advertising and journalism are converging, here’s the lead: The old one-too-many model that is the foundation of both journalism and advertising is being eclipsed by a democratization of media, where communication now runs […]
Paying Your Dues and Other Real World Lies
“I don’t know how to put this, but I’m kind of a big deal.” – Ron Burgundy, Anchorman This isn’t only a quote from one of my favorite comedies, but also precisely how I felt when I got my official offer for Content Specialist at Greenroom Communications. Exciting news, as I no longer had to […]
The Life-Work Sway
I am part of the 30%. No, really. In a Gallop Poll in a State of the American Workplace Study, 30% admitted to honestly enjoying their job and their bosses. No, I’m also not fishing for brownie points (mmmm….brownies) from Greenroom Communication’s managing partners Sharon, Kim or Penn. I just genuinely love our entire team. […]
Four Essential Things a Focus Group Can Tell You About Your Product
You’ve created the latest, greatest thing. Or a prototype of it anyway. You, or your company, may be rushing to trademark, copyright, and patent your new product but before your product hits retail shelves or the pages of e-commerce, there’s one more essential step you might have overlooked: gathering the hard facts, or acquiring market […]
THE 800-lb. MARKETING GUERILLA
When writing this post, I found myself falling back on so many stereotypical clichés, but instead of resisting those annoying catchphrases, I decided, to heck with it, just embrace the jargon and keep writing. (Plus, I had no time to rewrite my blog.) After all, these infectious buzz phrases exist because their streamlined messaging is timeless. […]