Four Essential Things a Focus Group Can Tell You About Your Product
You’ve created the latest, greatest thing. Or a prototype of it anyway. You, or your company, may be rushing to trademark, copyright, and patent your new product but before your product hits retail shelves or the pages of e-commerce, there’s one more essential step you might have overlooked: gathering the hard facts, or acquiring market […]
Our Favorite High 5 Conference Takeaways
The high fives have been flowing around here! A majority of the Greenroom Communications team attended the third annual High Five Conference in Raleigh, NC, March 2-3, 2016. Hosted by the Triangle AMA, this conference had a combination of excellent keynote speakers and breakout sessions focused on bringing marketers and creatives together. We’ve attended other […]
29 Social Media Tips that Are Actually Helpful
By: Jen Layton, Social Media Manager So today is Leap Day, that extra special bit of time we get every four years. A lot of people get really excited coming up with ways to spend this extra day. Me? Well I’m more of a week-by-week planner, not a 365-days-a-year planner, so the 29th day of February […]
It’s a Cardinal Sin to use Stock Corporate Imagery on your Company’s Website and Social Media: Top 3 Reasons Why
Don’t get me wrong – there is some truly beautiful stock imagery sites out there. Sites such as unsplash.com and stocksnap.io now provide free or inexpensive access to a wide range of gorgeous photography from landscapes to architecture. However, when it comes to portraying the corporate experience, there is more than just the aesthetic appeal to […]
Logo Design: How to Tell Your Brand’s Story without Words
Today’s marketing messaging is far more complex and subtle than it was thirty years ago. For instance, contemporary commercial ad writers focus more on visual storytelling and eliciting an emotional response than writing sales pitches delivered by spokespeople to directly sell viewers on the benefits of the product or service. Case in point: some ads, […]
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Shouting Above the Noise: Brand Recognition Strategies
Let me tell you a story about this guy named Keith. He unabashedly rode on the coattails of his ambitious and hard-working business partner. He followed her around to every networking and webinar event, always arriving before her, stealing her thunder for a proper introduction. He had access to all of her email accounts, credit […]
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Brand Personality: Why Should You Choose an Ad Agency You Want to Be BFFs With?
Remember back in Kindergarten when you and the kid ahead of you in line at the drinking fountain struck up a lifelong friendship based solely on you mutual love for pink Starbursts? Well, we’re not in Kindergarten anymore. We’re in business, in fact, so why should you concern yourself with something as touchy-feely as the […]