CASTING CALL FOR PET LOVERS

Posted on Mar 21, 2014 in News

CASTING CALL FOR PET LOVERS: Looking for smart phone video of your pet doing funny, touching, memorable, crazy things.  We need everything from pets doing funny pee pee dances, chewing shoes, to licking their butts. And, of course, those cute cuddly pics too. IMPORTANT:  Must be shot horizontally, not vertically. See image below for examples. […]

Survey: Video Helps Persuade 73% of People to Buy a Product or Service

Posted on Mar 19, 2014 in News
Survey: Video Helps Persuade 73% of People to Buy a Product or Service

Courtesy of Search Engine Watch This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S. consumers and revealed that nearly three-quarters (73 percent) of respondents are more likely to purchase a product or […]

THE VIDEO WAR ROOM — HOW TO MAKE A “SMASH” VIDEO

Posted on Mar 10, 2014 in News

March 10, 2014 – Penn Holderness We’ve gotten a ton of emails, and interest, after the release of our most recent “Next Day Video” about Oscar Night. The majority of the emails asked the simple question : How did you turn that video around so quickly? The Oscars ended after midnight, and the video, which included original […]

Oscars with the Holderness Family – #dayaftervideo

Posted on Mar 3, 2014 in News

I remember the last time Ellen hosted the Oscars. It was seven years ago, and we had just had our first child… which means that during Oscar season, Kim was in her third trimester and there was NO better place to take her than a dark, climate controlled room. So we saw every single best […]

SNOW DAY: The Musical is spreading…

Posted on Feb 14, 2014 in News

Thanks for the shout out Right This Minute.   This fun website features videos first, before they go viral.

SNOW DAY: THE MUSICAL – #snOMG

Posted on Feb 13, 2014 in News

Families, how do you REALLY feel about snow days with your kids? We had a snow day yesterday (Wednesday, February 12), and decided to use the day putting this together… Thanks to our neighbor Donnie, who drove our car through the cul de sac during the biggest snowstorm we’ve had in maybe a decade, and […]

XMAS Jammies Part 2

Posted on Jan 23, 2014 in News

Ahh, the magic of the holidays.  The happiness (and insanity) that happens when families get together… the look on a child’s face while tearing apart wrapping paper. And, one of my favorite parts, the fake reaction you give your spouse when you open a clothing box and it’s something that you would NEVER wear. “Oh, […]

The Viral Firestorm!!

Posted on Dec 20, 2013 in News

Sharon here. So, as I sit here on the couch….wait for it… in my #XMASJammies, I wanted to reflect and share what the last week has been like. Many people have asked us if we expected this to happen.  Ummmm, no.  Of course, we were hoping #XMASJammies would surpass last year’s Christmas video.  And truth […]

Because Going Viral Wasn’t Enough

Posted on Dec 16, 2013 in News

Courtesy:  News and Observer WAKE FOREST — They lounged together on a puffy sofa: four pals with beers in their hands, pizza on their plates and bags of frozen peas slowly defrosting in their pants, soothing snipped manhood. Only hours before, these brave comrades had piled into a car, thirsty for adventure, and jaunted to the […]

Huffington Post Features #XMAS Jammies Video

Posted on Dec 16, 2013 in News

‘Christmas Jammies’ Rockets Holderness Family To Viral Video Fame The Huffington Post  |  By Ryan GrenoblePosted: 12/15/2013 4:01 pm EST In the age of Twitter and Facebook, it’s easy for the annual Christmas card to feel a bit dated. The Holderness family of Raleigh, NC, appears to have turned convention on its head with their card — a now hugely […]