Vacation: The Big Summer Dumb-Down

Posted on Jun 27, 2016 in Business, Life, Work
Vacation: The Big Summer Dumb-Down

‘Tis the Season! No, not that season . . .‘tis Vacation Season! You know . . . sun, sand, and a frosty drink in your hand.  A time for you to happily shut that laptop and frolic off to your family’s favorite relaxation destination. But, before you silence your calendar reminders and turn on your […]

EVERYTHING OLD IS NEW(S) AGAIN

Posted on Jun 2, 2016 in Marketing, News
EVERYTHING OLD IS NEW(S) AGAIN

This is a story that begins, “once upon a time.” But first, because this is a story about how the fundamentals of advertising and journalism are converging, here’s the lead: The old one-too-many model that is the foundation of both journalism and advertising is being eclipsed by a democratization of media, where communication now runs […]

Facebook Live’s First Viral Star: Candace Payne

Posted on May 20, 2016 in News, social media, Video
Facebook Live’s First Viral Star: Candace Payne

Update: As of May 22, 2016, Candace’s live broadcast has over 130M views in 72 hours. Meet Candace Payne. She’s a Mom. A Star Wars lover.  She has the most infectiously happy laugh you have EVER heard.  (Seriously if you are having a bad day, fear not.  Watch below and prepare for tears of joy.)  Most […]

Tooting our horns…or else, who would?

Posted on May 11, 2016 in editing, producing, scripting, Video
Tooting our horns…or else, who would?

In this very noisy, cluttered world filled with “look at me, look at me,” you can either join the chorus or be quiet.  Since we’re a marketing agency, it’s difficult, if not impossible, for us to go silent. So here it is….   via GIPHY We won 5 Telly Awards! Telly Awards are kind of […]

Paying Your Dues and Other Real World Lies

Posted on May 9, 2016 in Business, Life, Marketing, Work
Paying Your Dues and Other Real World Lies

“I don’t know how to put this, but I’m kind of a big deal.” – Ron Burgundy, Anchorman This isn’t only a quote from one of my favorite comedies, but also precisely how I felt when I got my official offer for Content Specialist at Greenroom Communications. Exciting news, as I no longer had to […]

The Life-Work Sway

Posted on Apr 29, 2016 in Business, Life, Marketing, Work
The Life-Work Sway

I am part of the 30%. No, really. In a Gallop Poll in a State of the American Workplace Study, 30% admitted to honestly enjoying their job and their bosses. No, I’m also not fishing for brownie points (mmmm….brownies) from Greenroom Communication’s managing partners Sharon, Kim or Penn. I just genuinely love our entire team. […]

Four Essential Things a Focus Group Can Tell You About Your Product

Posted on Apr 26, 2016 in Branding, Marketing, New Product Launch
Four Essential Things a Focus Group Can Tell You About Your Product

You’ve created the latest, greatest thing. Or a prototype of it anyway. You, or your company, may be rushing to trademark, copyright, and patent your new product but before your product hits retail shelves or the pages of e-commerce, there’s one more essential step you might have overlooked: gathering the hard facts, or acquiring market […]

THE 800-lb. MARKETING GUERILLA

Posted on Apr 4, 2016 in internet marketing, Marketing
THE 800-lb. MARKETING GUERILLA

When writing this post, I found myself falling back on so many stereotypical clichés, but instead of resisting those annoying catchphrases, I decided, to heck with it, just embrace the jargon and keep writing. (Plus, I had no time to rewrite my blog.)  After all, these infectious buzz phrases exist because their streamlined messaging is timeless. […]

What GoGo Squeez Can Teach Us About Crisis Management

Posted on Mar 29, 2016 in Case Studies, social media
What GoGo Squeez Can Teach Us About Crisis Management

I once helped manage social media for a company who had an issue with customers’ accounts being hacked.  About a year after experiencing a terrible breach, they suspected customer information was compromised again.  The company decided to quietly make all customers reset their password over a weekend without explanation, hoping no one would compare notes […]

Greenroom Goes to the Dogs

Posted on Mar 17, 2016 in Vlog
Greenroom Goes to the Dogs

We thoroughly enjoy making Greenroom an interesting and creative place to work. And studies show that bringing your dog to work can increase productivity and creativity. If nothing else, bringing your pooch to the office makes you happy…and hopefully everyone else happy too! So why not? The Greenroom crew decided to not only bring one […]