PARKOUR for a Good Cause

Posted on Mar 3, 2015 in social media, videography

At Greenroom, we try to give back by doing pro bono work for non-profits when our time and resources allow. That’s often a challenge and we’re grateful for the work coming our way. But recently, I asked the team to brainstorm a fun way to support the St. Baldrick’s Foundation, a volunteer driven charity that […]

Video Marketing in 2015: 3 Reasons Why You Need It

Posted on Jan 2, 2015 in social media, videography
Video Marketing in 2015: 3 Reasons Why You Need It

Is video marketing effective? Do I need it? And how can I make it go viral? These are probably questions you have asked yourself as a business owner and/or brand manager. (That is, unless you work at a video marketing agency yourself.) Either way, the answers to the above questions are simple: Yes, yes, and […]

SNL Spoofs Holderness Family With Christmas Sweatpants

Posted on Dec 21, 2014 in News
SNL Spoofs Holderness Family With Christmas Sweatpants

  First, let me say this: All of us here at Greenroom Communications are HUGE Saturday Night Live fangirls. So when SNL decided to parody our very own Penn & Kim Holderness in their 40th anniversary holiday episode, you can guarantee we nearly lost our minds. The parody (of a parody, by the way) of […]

The cat is out of the bag….

Posted on Dec 10, 2014 in News
The cat is out of the bag….

UP IS TRENDING WITH THE BRAND-NEW UP ORIGINAL PILOT “#HOLDERNESS” (Working Title) New Reality Pilot Focusing on The Holderness Family, the Viral Video Phenomenon Behind “Xmas Jammies” and “All About That Baste” Production Currently Underway in Raleigh, NC, Premiere Slated for February 2015 on UP ATLANTA – December 10, 2014 – Production is underway in Raleigh, […]

More couch time = less holiday stress

Posted on Dec 6, 2014 in News
More couch time=less holiday stress

(This blog post and video are made possible because of a partnership with HSN. They rock) Call me crazy, but at this point in November I’m actually craving the craziness of the holidays. We are hosting Thanksgiving dinner for nineteen people at our house and I. CANNOT. WAIT. And let’s face it — I haven’t […]

A Thankful Week Indeed

Posted on Nov 29, 2014 in News
A Thankful Week Indeed

Beyond excited that Greenroom’s famous Managing Partners were just named by Mashable as “15 creative parents who raised the bar in 2014″   Also this Thanksgiving week, AdAge gave a shout out to Greenroom Communications for the viral success of “All About That Baste,” the Holderness’ parody on Thanksgiving.  

The Holderness Family Comes Full Circle Selling XMAS Jammies

Posted on Nov 6, 2014 in News
The Holderness Family Comes Full Circle Selling XMAS Jammies

Not quite a year after becoming a viral sensation on You Tube with their XMAS Jammies video, the Holderness family have come full circle. Penn, Kim and their children, Lola and Penn Charles, will appear live on the Home Shopping Network (HSN) on Friday, November 7th at 7:00 am selling XMAS Jammies. The journey to […]

GREENROOM’S NEW SIZZLE REEL

Posted on Aug 22, 2014 in News
GREENROOM’S NEW SIZZLE REEL

We are so thrilled to welcome our new Director of Production, Zak Ciotti, to Greenroom. He’s been here less than a month and really hit the ground running. Zak is not only an amazing photographer, but he does things with video. Crazy, freaky, brilliant things. First thing he did when he got in the door, […]

Baby Got Class! A back to school parody

Posted on Aug 20, 2014 in News
Baby Got Class! A back to school parody

If there was one of those facebook relationship status options for my children, at this point in August, I would choose “needs to see other people.” On both sides — we literally need to see other people. It’s been an amazing summer but for our children and ourselves — we are ready for the routine […]

HOLDERNOPOLY! Playtime with a Gaming Giant

Posted on Aug 8, 2014 in News
HOLDERNOPOLY! Playtime with a Gaming Giant

Since we danced around in our driveway in ill-fitting pajamas, we’ve been lucky enough to get some memorable phone calls: The Las Vegas skydiving company wanting Kim to jump out of a plane in her Christmas Jammies (Kim gets anxiety attacks in turbulence. Jumping OUT of a plane would never happen). The dozens of families […]