10 Things To Make Your Office a Happier Place

Posted on Jul 22, 2016 in Business, Life, Work

It’s a no brainer that everyone wants to be happier at work. According to an employee engagement study by Randstad, 36% of employees would give up $5,000 a year in salary to be happier at work. Think about that – that’s over one third of employees surveyed. That’s 5,000 dollar tacos. But it makes sense. […]

Stop Hating on Pokémon Go. Here’s Why.

Stop Hating on Pokémon Go. Here’s Why.

By: Jen Layton, Social Media Manager If you say you don’t like Pokémon Go, you haven’t played it yet. Maybe you think you were too cool for the Pokémon craze the first time it hit in the late 90s, so you’re obviously too cool for it now. Maybe you think you’re too mature to walk […]

Vacation: The Big Summer Dumb-Down

Posted on Jun 27, 2016 in Business, Life, Work
Vacation: The Big Summer Dumb-Down

‘Tis the Season! No, not that season . . .‘tis Vacation Season! You know . . . sun, sand, and a frosty drink in your hand.  A time for you to happily shut that laptop and frolic off to your family’s favorite relaxation destination. But, before you silence your calendar reminders and turn on your […]

EVERYTHING OLD IS NEW(S) AGAIN

Posted on Jun 2, 2016 in Marketing, News
EVERYTHING OLD IS NEW(S) AGAIN

This is a story that begins, “once upon a time.” But first, because this is a story about how the fundamentals of advertising and journalism are converging, here’s the lead: The old one-too-many model that is the foundation of both journalism and advertising is being eclipsed by a democratization of media, where communication now runs […]

Facebook Live’s First Viral Star: Candace Payne

Posted on May 20, 2016 in News, social media, Video
Facebook Live’s First Viral Star: Candace Payne

Update: As of May 22, 2016, Candace’s live broadcast has over 130M views in 72 hours. Meet Candace Payne. She’s a Mom. A Star Wars lover.  She has the most infectiously happy laugh you have EVER heard.  (Seriously if you are having a bad day, fear not.  Watch below and prepare for tears of joy.)  Most […]

Tooting our horns…or else, who would?

Posted on May 11, 2016 in editing, producing, scripting, Video
Tooting our horns…or else, who would?

In this very noisy, cluttered world filled with “look at me, look at me,” you can either join the chorus or be quiet.  Since we’re a marketing agency, it’s difficult, if not impossible, for us to go silent. So here it is….   via GIPHY We won 5 Telly Awards! Telly Awards are kind of […]

Paying Your Dues and Other Real World Lies

Posted on May 9, 2016 in Business, Life, Marketing, Work
Paying Your Dues and Other Real World Lies

“I don’t know how to put this, but I’m kind of a big deal.” – Ron Burgundy, Anchorman This isn’t only a quote from one of my favorite comedies, but also precisely how I felt when I got my official offer for Content Specialist at Greenroom Communications. Exciting news, as I no longer had to […]

The Life-Work Sway

Posted on Apr 29, 2016 in Business, Life, Marketing, Work
The Life-Work Sway

I am part of the 30%. No, really. In a Gallop Poll in a State of the American Workplace Study, 30% admitted to honestly enjoying their job and their bosses. No, I’m also not fishing for brownie points (mmmm….brownies) from Greenroom Communication’s managing partners Sharon, Kim or Penn. I just genuinely love our entire team. […]

Four Essential Things a Focus Group Can Tell You About Your Product

Posted on Apr 26, 2016 in Branding, Marketing, New Product Launch
Four Essential Things a Focus Group Can Tell You About Your Product

You’ve created the latest, greatest thing. Or a prototype of it anyway. You, or your company, may be rushing to trademark, copyright, and patent your new product but before your product hits retail shelves or the pages of e-commerce, there’s one more essential step you might have overlooked: gathering the hard facts, or acquiring market […]

THE 800-lb. MARKETING GUERILLA

Posted on Apr 4, 2016 in internet marketing, Marketing
THE 800-lb. MARKETING GUERILLA

When writing this post, I found myself falling back on so many stereotypical clichés, but instead of resisting those annoying catchphrases, I decided, to heck with it, just embrace the jargon and keep writing. (Plus, I had no time to rewrite my blog.)  After all, these infectious buzz phrases exist because their streamlined messaging is timeless. […]