Not quite a year after becoming a viral sensation on You Tube with their XMAS Jammies video, the Holderness family have come full circle. Penn, Kim and their children, Lola and Penn Charles, will appear live on the Home Shopping Network (HSN) on Friday, November 7th at 7:00 am selling XMAS Jammies.
The journey to this partnership started in early 2014 when conversations started with Chasing Fireflies, the company that makes the jammies the Holderness family made famous in their video, which has received close to 15 million views worldwide. Chasing Fireflies’ parent company is Home Shopping Network (HSN) so this created the perfect venue for collaboration. “It’s hard to believe that a song about our silly family tradition (wearing matching jammies on Christmas morning) has lead to this. We are so proud to partner with Chasing Fireflies and HSN on this,” said Penn Holderness.
Penn and Kim Holderness are former television journalists who left local and network news to start Greenroom Communications with another former TV news anchor, Sharon Delaney McCloud. Their company, based in Raleigh, produces videos and digital strategy for a variety of industries and brands, including HSN, Fox Broadcasting, H&R Block, Lovely Candy, Rex Hospital and more.
In addition to appearing on HSN on November 7th, Greenroom Communications produced a hilarious video for HSN. “How to Shop for the Holidays (Holderness Family Style),” parodies the trials and tribulations of the holiday shopping season. Filmed throughout downtown Raleigh, the video follows the Holderness family as over-the-top holiday carolers follow their every move. This is not the official Holderness Christmas video for 2014 – that’s still in the works.
Behind the scenes pics of “How to Shop for the Holidays (Holderness Family Style)”