The Life-Work Sway

Posted on Apr 29, 2016 in Uncategorized

I am part of the 30%. No, really. In a Gallop Poll in a State of the American Workplace Study, 30% admitted to honestly enjoying their job and their bosses. No, I’m also not fishing for brownie points (mmmm….brownies) from Greenroom Communication’s managing partners Sharon, Kim or Penn. I just genuinely love our entire team. […]

Four Essential Things a Focus Group Can Tell You About Your Product

Posted on Apr 26, 2016 in Branding, Marketing, New Product Launch
Four Essential Things a Focus Group Can Tell You About Your Product

You’ve created the latest, greatest thing. Or a prototype of it anyway. You, or your company, may be rushing to trademark, copyright, and patent your new product but before your product hits retail shelves or the pages of e-commerce, there’s one more essential step you might have overlooked: gathering the hard facts, or acquiring market […]

THE 800-lb. MARKETING GUERILLA

Posted on Apr 4, 2016 in internet marketing, Marketing
THE 800-lb. MARKETING GUERILLA

When writing this post, I found myself falling back on so many stereotypical clichés, but instead of resisting those annoying catchphrases, I decided, to heck with it, just embrace the jargon and keep writing. (Plus, I had no time to rewrite my blog.)  After all, these infectious buzz phrases exist because their streamlined messaging is timeless. […]

What GoGo Squeez Can Teach Us About Crisis Management

Posted on Mar 29, 2016 in Case Studies, social media
What GoGo Squeez Can Teach Us About Crisis Management

I once helped manage social media for a company who had an issue with customers’ accounts being hacked.  About a year after experiencing a terrible breach, they suspected customer information was compromised again.  The company decided to quietly make all customers reset their password over a weekend without explanation, hoping no one would compare notes […]

Greenroom Goes to the Dogs

Posted on Mar 17, 2016 in Vlog
Greenroom Goes to the Dogs

We thoroughly enjoy making Greenroom an interesting and creative place to work. And studies show that bringing your dog to work can increase productivity and creativity. If nothing else, bringing your pooch to the office makes you happy…and hopefully everyone else happy too! So why not? The Greenroom crew decided to not only bring one […]

Our Favorite High 5 Conference Takeaways

Posted on Mar 15, 2016 in Branding, internet marketing, News, social media, Video, Vlog
Our Favorite High 5 Conference Takeaways

The high fives have been flowing around here! A majority of the Greenroom Communications team attended the third annual High Five Conference in Raleigh, NC, March 2-3, 2016. Hosted by the Triangle AMA, this conference had a combination of excellent keynote speakers and breakout sessions focused on bringing marketers and creatives together. We’ve attended other […]

5 People You Need in a Social Media War Room

Posted on Mar 9, 2016 in social media
5 People You Need in a Social Media War Room

What is a Social Media War Room and Why Would You Need One? We’re going to reveal our secret sauce for a great social media war room, but first: what is it?  Think of your social media war room as your NASA Control Center to monitor all conversations about your brand in real-time.  By assembling […]

29 Social Media Tips that Are Actually Helpful

Posted on Feb 29, 2016 in Branding, internet marketing, social media
29 Social Media Tips that Are Actually Helpful

By: Jen Layton, Social Media Manager So today is Leap Day, that extra special bit of time we get every four years. A lot of people get really excited coming up with ways to spend this extra day. Me? Well I’m more of a week-by-week planner, not a 365-days-a-year planner, so the 29th day of February […]

Greenroom Takes Home 3 Addy Awards

Posted on Feb 25, 2016 in internet marketing, News, Video
Greenroom Takes Home 3 Addy Awards

February 25, 2016 – Greenroom Communications is thrilled to announce three new additions to the office from the 2016 American Advertising Awards. The American Advertising Awards, presented by the Triangle Advertising Federation, is the region’s primary competition for design and advertising.  For our industry, it’s like the Oscars.  Judges evaluate entries on all creative dimensions, […]

Why is Siri’s Voice Female and What Does It Say About Us?

Posted on Feb 18, 2016 in Media Training, presentation coaching
Why is Siri’s Voice Female and What Does It Say About Us?

By Sharon Delaney McCloud, Managing Partner Not sure what’s on your DVR, but mine is filled with a mixture of Charles Osgood’s Sunday Morning brilliance, PBS, The Blacklist, The Walking Dead and ALL of Shonda Rhimes’ shows. Since its debut twelve seasons ago, Meredith Grey and her colleagues from Grey’s Anatomy have been a big […]