About Us Meet The Team

 Our goal is to make your brand less corporate and more human.”

Greenroom Communications is a video production company with a sense of humor.  We are innovative, we are high-energy, and we are full service. Our mission is to tell authentic stories through video that elicit an emotional response and compel people to share. Complimenting our video expertise, we also provide a host of digital marketing and media training services to help your company connect with audiences both on and offline.



Sharon Delaney McCloud

Managing Partner

Sharon is an Emmy Award winning journalist who brings 20 years of media experience to her clients. She reported on the news in markets across the southeast with her last stop in front of the camera at NBC 17 in Raleigh, NC.  | full bio |


Kim Dean Holderness

Managing Partner

Kim spent ten years as a television journalist following the big stories in Florida, New York and with WRAL-TV in Raleigh, NC.  As a reporter in West Palm Beach she witnessed the fallout from the greatest election story of our generation. | full bio |


Penn Holderness

Managing Partner & Creative Director

After many years in local and network television, Penn Holderness is leaving the traditional newsroom behind to join Greenroom Communications as Managing Partner and Creative Director.  Penn was born and raised in Durham and attended Jordan High School, where he played basketball. | full bio |


Ann Marie Taepke

Director of Digital Strategy

Ann Marie joins Greenroom Communications as Director of Digital Strategy – AKA – Rock Star Interactive Genius. She leads digital strategy for all of Greenroom’s clients and partners with national and local brand to ensure interactive, engaging social media strategies that drive business objectives and prove success through positive ROI. | full bio |



Sonja Ciotti

Graphic Designer

With an eye for the unique and creative, Sonja brings over a half decade of designing graphics and marketing materials for web and print to Greenroom Communications.  | full bio |


Zak Ciotti

Director of Production

We are so thrilled to welcome our new Director of Production, Zak Ciotti, to Greenroom.  He’s been here less than a month and really hit the ground running.  Zak is not only an amazing photographer, but he does things with video.  Crazy, freaky, brilliant things. | full bio |


Ketty Kluth

Business/Social Media Manager

Ketti has over 10 years of experience as an Account Manager in various industries, including online event extensions, video production, and digital marketing. Her successful track record of business development is the result of her thorough understanding of the intricacies of relationship growth, management and retention. | full bio |


Sylvia French-Hodges

Communication Specialist

Sylvia has over 15 years of marketing experience concentrated mainly on corporate communications and competitive positioning in industries including engineering, heavy equipment, commercial real-estate, professional services, and promotional products. | full bio |


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