Sharon Delaney McCloud
Sharon is an Emmy Award winning journalist who brings 20 years of media experience to her company’s clients. She reported on the news in markets across the Southeast with her last stop in front of the camera at WNCN/NBC 17 in Raleigh, NC. From the Persian Gulf War to the Super Bowl to hurricanes, floods, politics and entertainment, Sharon has covered thousands of stories that have affected people’s lives on a daily basis.
Now Sharon uses her media experience as Managing Partner of Greenroom Communications. Founded in 2008, Greenroom is a full service digital marketing company specializing in the creation of premium video content across all landscapes for commercial, corporate and non-profit use. Their team also excels in results driven digital strategy that includes search engine advertising, search engine optimization, social media management and content creation.
In the community, Sharon serves on the Board of Directors for the Pay It Forward Fertility Foundation, the Sisko Foundation and the Nickelby Project. In addition, Sharon volunteers for the Leukemia & Lymphoma Society and the St. Baldrick’s Foundation. Sharon and her husband Mike have three children and live in Raleigh.
Kim Dean Holderness
Kim spent ten years as a television journalist following the big stories in Florida, New York and with WRAL-TV in Raleigh, NC.
As a reporter in West Palm Beach she witnessed the fallout from the greatest election story of our generation. When she moved to Orlando, four hurricanes ripped through Florida in less than a month. Both events have made Kim an expert on performing in front of the camera under immense pressure with millions of eyes watching.
After Florida, Kim became a national correspondent for the syndicated magazine show Inside Edition. She interviewed celebrities like George Clooney, Tom Cruise, Cate Blanchett, Jennifer Lopez and Donald Trump. She mastered the art of making these celebrities comfortable enough to relax, open up and show their genuine side.
Not only has Kim conducted hundreds of interviews asking the tough questions, she’s also had the
experience of sitting in the hot seat opposite Bill O’Reilly and has even fielded questions live from Howard Stern. The result is a seasoned journalist who has encountered every possible situation that involves lights, cameras and action.
Now Kim brings her experience and upbeat producing and teaching style to Greenroom Communications LLC. You also can see Kim hosting Rex On Call every month on WRAL in Raleigh, NC.
Managing Partner & Creative Director
After many years in local and network television, Penn Holderness is leaving the traditional newsroom behind to join Greenroom Communications as Managing Partner and Creative Director.
Penn was born and raised in Durham and attended Jordan High School, where he played basketball. He went to college at the University of Virginia and majored in philosophy, but took a crack at journalism after graduation as an intern for the WTVD ABC11 sports department.
Penn’s first on-air job in was in Grand Junction, Colorado followed by five years in Orlando. Penn hosted three seasons of “Designer Finals” on HGTV and hosted a college hoops show on CSTV with former Tar Heel Coach Matt Doherty. Penn also worked as a video essayist for ABC and ESPN while living in New York before returning to North Carolina where he anchored the evening news for WNCN-TV.
As you’ll see in Greenroom’s video portfolio, Penn’s signature creativity has no boundaries. From videography to mad editing skills to original music composition and prose, Penn can do it all. We’re so excited to have him on our team. You can keep up with Penn’s adventures on the Pennternet, “because Penn has always wanted his own internet.”
Penn, his wife and two kids are thrilled to be in the Triangle, closer to their families in the area.
Ann Marie Taepke
Director of Digital Strategy
Ann Marie joins Greenroom Communications as Director of Digital Strategy – AKA – Rock Star Interactive Genius. She leads digital strategy for all of Greenroom’s clients and partners with national and local brand to ensure interactive, engaging social media strategies that drive business objectives and prove success through positive ROI.
Previously, Ann Marie was a Senior Account Manager at Ignite Social Media in Raleigh where she managed development and execution of marketing campaigns for Chrysler, Jeep, Microsoft, The Body Shop, Disney Interactive and the National Endowment for Financial Education.
Ann Marie earned her Bachelor’s Degree in Advertising, Marketing, Business Management from Northwood University in Michigan.
Director of Production
We are thrilled to have Zak Ciotti as part of our team. Like most of us, he has a background working in news, understanding the importance of quick turnarounds and quality content. But Zak was WAY too overqualified for that. He specializes in Visual Effects, Cinematography, and Documentaries. He’s won an Emmy and three Tellys. Simply put, he makes stuff look really good.
With an eye for the unique and creative, Sonja brings over a half decade of designing graphics and marketing materials for web and print to Greenroom. Good design is achieved at the intersection of creativity and technical ability. Design is Sonja’s passion. From book covers to print marketing materials, Sonja creates it all.
Business & Social Media Manager
Ketti has over 10 years of experience as an Account Manager in various industries, including online event extensions, video production, and digital marketing. Her successful track record of business development is the result of her thorough understanding of the intricacies of relationship growth, management and retention. Described by her peers in the industry as energetic, resilient, dynamic and “pleasantly persistent’, Ketti brings a keen organizational style to each project.
As Greenroom Communications’ Business Manager and Social Media Contributor, Ketti is able to bring her creative talents for relatable “story-telling” to each project, whether through social media marketing, idea sharing or client mentoring. She looks forward to collaborating with the wide array of Greenroom Communications clients on video content creation and digital strategy.
Ketti and her husband Dan are voluntarily transplanted Northerners, who thoroughly enjoy their warm, temperate Raleigh life with their 4 children and 2 dogs.
Sylvia French Hodges
Sylvia has over 15 years of marketing experience concentrated mainly on corporate communications and competitive positioning in industries including engineering, heavy equipment, commercial real-estate, professional services, and promotional products.
As a Freelance Communication Specialist for Greenroom Communications, she focuses primarily on writing client blogs, but also offers social media strategies and campaigns, e-marketing, graphic design, photography, presentations and proposals, communication and marketing plans, and business development.
A long-time Raleigh resident, Sylvia attended NCSU, graduating with a degree in Business Management (Go Wolfpack!). She and her husband (Ron), and son (Seth), enjoy hammock time, traveling to major cities, and binge-watching Netflix originals.
An avid blogger, Sylvia aspires to be a modern Erma Bombeck!
Producer & Media Trainer
Melanie Sanders has been working as a television journalist for 20 years. For the past 11 years, she has anchored the evening newscasts for the NBC affiliate in Raleigh, North Carolina. During that time she also launched a highly popular franchise called “What’s Next”. The segments showcased the latest innovators and inventors in the region. Consistently these segments garnered some of the station’s highest viewership on the air and on the station’s website.
Before moving to Raleigh, Melanie worked as an Anchor/Reporter in New Orleans, Mobile Alabama, Dothan Alabama, and Panama City Florida. Her experience is vast from non-stop hurricane coverage to Mardi Gras parades to interviewing top elected officials. Now Melanie uses her award winning experience as a producer and media trainer for Greenroom Communications.